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What Are Attendees SayingDownload the Feedback Report on the 2007 ChannelCorp Advanced Channels Workshop in PDF format: 2007 Feedback Report in PDF Format -
Testimonials“What Keeps Partners Awake?” was invaluable! A key ingredient to completing and enhancing the education of all channel support and sales groups. Great sessions, and now have some tools to assess our channel and improve it. Wow! This was a very impactful 2 days on my career! I will be making changes to my job description, my programs and how/who I deal with. Great workshop! Learned a lot! This course forced me to look at things from my business partners’ view of the world. It has realigned the way I will interact with the senior management of my partners to ensure that we mutually benefit and increase profitability to both organisations. Excellent discussions and insights throughout the seminar. I look forward to fostering the seed which have been planted and analyzing things with a new perspective. Significant growth in my learning curve. This course has helped me understand, define and focus on areas of our channel program where I can make a difference and drive improvements in the process and ultimately in the results. Bruce is an excellent communicator and clearly knows his subject matter – this exceeded my expectations. I will use this to make some immediate tactical changes and drive longer term strategic changes. This was an incredibly enlightening seminar. I now have a much clearer understanding of the many complexities of bringing a product to market. This course helped me to take a step back to better understand how to craft channel programs which will be R/E/A/L for our partners. Also helps me with a process to access the best way to systematically create effective programs. Bruce is a dynamic speaker – using metaphors to articulate his point. My overall experience with ChannelCorp was above average. This gave me a strategic view on my channel job. Very relevant training which will improve our partnership productivity. The workshop was realistic and enlightening to have a jump in expertise on channels, especially when you are in a position to make an impact. It was an extremely enlightening learning experience. First it allowed me to understand the “whys” behind what was happening in a number of channel situations, second it reinforced strategies/practices that I had put in place or was trying to put in place in the channel, and third it gave me lots of “how” ideas on what I need to do to energize the channel and prepare for the future today. Thank you very much. Impressive workshop session, very useful to develop myself! This workshop gives me a really detailed and complete understanding of the channel mechanisms in a direct, simple and funny manner. A must have for any professional entering the channel business marketplace. An incredible shortcut to effective indirect marketing that concentrates years of experiences in just two days of workshop. From dusk till dawn, not one yawn! This workshop allowed me to rethink my own role and my organization in terms of our future within the market context and our relationship with channels. From my perspective, services was a really useful to know concept, and applications of total value chain for channels. One of the best in-depth session on understanding of channels with invaluable fast-tracking of knowledge to understand the channels. Assisted me to consolidate my existing channels knowledge and experience and also the future directions of channels strategy. This workshop provides clear linkage of channel partners balance sheet to the channel performance. It’s a good workshop to understand, plan, execute and improve channel strategy, development, marketing and execution. A pragmatic approach with practical real life advice and tools. Breaks down the channel business into quantifiable, measurable elements. This is/was the most professional and valuable workshop I have seen in the marketplace. I found this workshop extremely useful for what I do. It lived up to my expectations (and more). Excellent presentation and workshop; thoroughly recommend no matter what level of knowledge you think you currently have. A must for anyone who deals with channels or who needs to understand the impact of those channels on the future success of IT firms and the industry as a whole. An excellent seminar with many case studies that made me rethink the fundamental way I need to work with my partners and fellow executives in product/channels organization. Very useful and timely. Thank you. How do you design a new IT channel, or re-engineer an existing one that is in dire need for maintenance? Answer: go to the Advanced Channels Workshop. All else will follow. An excellent view of the future of the channel business, particularly suited for decision-makers and strategists in vendor organizations. ChannelCorp offers the most comprehensive perspective on the IT/Telecom channel – past/present/future. Well worth the investment! A different perspective of looking at distribution channel. I hope all my team can learn from this workshop too. Also will recommend this to my product marketing and solutions teams. This workshop enriches my knowledge on how to run a successful channel program that creates the impact to sales. Teaches us to evaluate and audit programs from a different perspective. The workshop really gave me a better insight into the different aspects of the channel business. Very interesting and helpful. Bruce promised 2 years of experience in 2 days. It felt more like This workshop provided in depth insight into how the channel should function, what the partners are facing and what they need. The training gave definition and structure around channel needs, requirements and better management. The Advanced Channels workshop is well worth the investment of time and money. The content covered and the thoughts incited provide a basis for success in program launch and the channel. Overall, this is a “must attend” workshop for anyone involved in a channel/partner organization. This course forced me to re-evaluate some of the situations that I though I had already figured out. A real eye-opener. The program provides a clear, easy to understand process in dealing with the channel. Very practical, information-packed session. It’s one workshop I can definitely take the material/learning back to the office and use immediately. Sometimes you forget to put yourself in the channel’s “shoes”. During this workshop I improved my understanding of the channel’s perspective and it definitely will affect my job. Now I am going to think always in their CCQ perspective and how I am contributing to their business development. The workshop encourages you to change the way you see the business of your partners and to understand that all is because of the money. Great class! The promise that 2 days in this seminar would shave 2 years off my learning curve was lived up to. Mr. Stuart immerses the class in the business reality and landscape of a channel partner – including the partner’s financial realty, competitive environment and the dynamics in the channel. This is a real wake-up call for those of us who live in the day-to-day vendor’s milieu. The ACW asks great questions and is an important wake-up call for any organization that sells through a channel. We must think about how our programs affect R/E/A/L before we do anything. The content and delivery of the Advanced Channels Workshop is truly first class. I’d recommend it to any channels or alliances professional looking to increase the productivity and effectiveness of their partner organizations. As a start-up, this class was absolutely critical for us to create a coherent channel strategy from the beginning. More than just the individual elements, the flow and the interlocking of ideals, tools and rules-of-thumb regarding channel issues and models was the most useful (i.e., the framework was self-reinforcing). This course provides a tremendous amount of insight about actions I can take tomorrow . . . and concepts that will provide direction for a decade. Comprehensive, powerful, inspiring. The Advanced Channels Workshop covered all the areas relevant to our channel business situations today. It reflected our real-world issues and provided direction and potential solutions to pursue. Contained practical ideas to improve our channels business. It is the most targeted and useful training I have ever attended. I will recommend to every channels person that I work with. This session provided a framework and common vocabulary to take back to my organization which will enable our growing channel organization to increase their performance. This session has given an overall revitalized perspective to me for managing partners in general, This surely will give more energy, intelligence and ideas (theoretical solutions) in helping drive successful channels for my organisation. This is the best training class I have ever attended. Wow! 0 to 60 in two days! World-class training from a world-class trainer. Every product marketing manager whose product sells through channel MUST attend ChannelCorp’s Advanced Channels Workshop to understand the dynamics of channels, partners’ mindset, and what are the next steps to improve effectiveness of channel marketing.
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